At Lovelie Links, I believe that jewelry is more than just an accessory—it’s an experience. Founded by, me, Natalie Shah, my boutique pop-up specializes in custom-curated permanent jewelry designed to create lasting memories. What started as a personal love for a permanent anklet turned into a passion-driven business focused on creating meaningful connections with my clients.

What sets me apart is my dedication to the experience, not just the jewelry. When you visit me, you're not just purchasing a piece of jewelry—you’re stepping into a warm, welcoming environment where you can relax, treat yourself, and leave feeling empowered. Each piece I create tells a story, whether it's incorporating a family heirloom into a new design or crafting a bracelet that symbolizes a special bond.

As a rapidly growing industry, permanent jewelry can seem overwhelming, but I am here to make it personal and exciting. With a background in retail and event management, I have built a business that thrives on community, collaboration, and education. I take pride in not only serving my clients but also supporting fellow small business owners.

Passion, dedication, and hard work. At Lovelie Links, I put my heart into every piece I create, ensuring that each client walks away with more than just jewelry—they leave with a lasting, Lovelie, experience.